ABSTRACT
Batik and tartan are two of the most easily recognizable textiles in the world, but while batik is found in a variety of forms in different parts of the world, tartan tends to be associated very strongly with one country in particular, Scotland. So strong is this association that to many people the sight of tartan automatically triggers the thought of Scotland. To those wishing to sell a product, such an association is a powerful starting point and in the case of Scotland and Scottish tourism, tartan has been used as part of the marketing of Scotland for over a century (Ambrose, 1989). As will be discussed in this paper, however, the use of tartan and the images which it promotes is not without controversy, particularly in modem Scotland, and there exists considerable opposition to continuing to use such images in the promotion of Scotland.
