ABSTRACT
In the course of the twentieth century, the sports coach has attained a central role in serving as a model and instilling norms for masculine behavior, particularly in boys who have been brought up in femaledominated institutional and family settings. If this is not regarded as education today it is because the emphasis on the character-forming potential of sport has been banished to the tenacious stuff of which mentalities are made. At the same time, words like "manliness" and the tough masculine virtues have not been comme if faut in the public debate as a result of the progress of feminism. In this unconscious way, sport is much more effective in the formation of consciousness.
