ABSTRACT

These are important questions to get right. If you are too cautious it is likely to be difficult to comply with your some of your values and standards and to achieve your objectives. The opposite is also true – it is likely to be difficult to align with

values and standards and reach objectives if you just ‘go with your gut’ and pursue what you want in the short term. As with so many things in life, we need to find a way of achieving some sort of balance – not a mediocre midpoint, but a way of understanding the trade-offs we are making when we decide on a course of action.