ABSTRACT
As indicated in the table, the behaviours in the virtual environment of the college students and other participants can be primarily divided into four fields: access to information, online entertainment,
1 INTRODUCTION
With the rapid development of a market economy, the deepening of education reform and the popularity of internet technology, the university campus has become the “frontier” of social culture. Students’ communication with the outside world is no longer based on the traditional sports and entertainment activities, salons, seminars and so on, but more on the electronic network. This network has become an indispensable tool for university students’ studying and living. The variability, complexity and diversity of campus culture exert an increasing influence on students of the previous
communication and exchange, and business transactions. It is clear that college students show higher ratios in these four fields than the other participants, which indicates that utilisation of the network by college students is more frequent.
