ABSTRACT
This chapter traces modernism’s journey into and out of fashion in the interwar period in three British fashion magazines, Vogue, Eve, and Harper’s Bazaar. It explores the confluence of modernity, novelty, originality, and sophistication within these fashion glossies and uncovers overlaps in their treatment of modernism and fashion. This chapter attends to the reception of modernism in the visual arts as well as literature and to contemporary critical debates surrounding modernist difficulty. It shows how the discourse and elitist logic of fashion shaped responses to modernism in all three magazines, which traded on modernism’s high cultural capital and exclusivity even as they facilitated its entry into the mainstream.
