ABSTRACT

China is a football development country and needs time to understand and educate its stakeholders to take the right decisions on and off the pitch, in order to become a more progressive football nation in the future. Football is, by contrast, a team and open-skill sport with decision-making happening all the time. One element in need of development is the country’s sports system. The culture in China, is that for the first team a head coach will often bring his own staff. In China, employees either won’t or indeed often can’t ask questions to their boss, and they are also not interested themselves in having any involvement in the decision-making process. Chinese people call Shanghai the ‘Chinese Paris’. Specific case on how foreigners often misunderstand the communication which exists in a professional Chinese environment is the lack of answering.