ABSTRACT
This chapter discusses recent models of revenues and costs of a football club in France. These models lead to recurring deficits and debts despite management control of the clubs. The chapter discusses the impacts of financial fair play implemented by Union of European Football Associations (UEFA) and the organization of the Euro 2016 by France associated with the construction/renovation of stadiums and considers the place of marketing in recent and future economic models. In France, during the 1970s, operating revenues of first division football clubs came mainly from the spectators, supplemented by subsidies and sponsorship. The Spectators-Subventions-Sponsors-Local (SSSL) model was at its peak, with its "L" finding its justification in the fact that the revenues were generated from local or national residents. The French football clubs operate in a system of open league, with promotion of better ranked clubs to higher leagues and relegation of lowest ranked clubs to a lower league.
