ABSTRACT
What is globalization? What is culture? How do they interact? To understand the relationship between globalization and culture, this chapter examines four common scholarly models that are traditionally seen as aligning with the view that globalization and culture are analytically distinct from one another, and shows how, instead, these perspectives actually begin to break down these walls. By juxtaposing these models with three emerging perspectives that more explicitly focus on the mutually constitutive relationship between culture, politics, and economics, this chapter argues that the study of globalization is the study of culture, and vice versa, because the global and the local interact, influence, and shape one another in everyday life.
