ABSTRACT
Communication management is an important activity for all projects but even more so for programmes. A Communication Plan will also help the Business Change Manager market the programme to the user community and establish a process for capturing user views and on-going requirements. The Communication Brief should be a statement that can be applied across the programme into its component projects. It will contribute to the programme budget so should be established at programme outset. The Target Audience is a vital part of any Communication Plan. It should be accompanied by a detailed Stakeholder List. A Stakeholder Map or Influence Grid may be constructed to show the importance of particular stakeholders and groups, their attitudes and relationships to the programme. A Communication Plan for a programme should ensure consistency of things like language and terminology. The Communication Plan for a premises project should contain a lot more detail for each entry.
