ABSTRACT
When Malala Yousafzai, a female activist from Pakistan fighting for girls and women's access to official education, was brutally shot through both head and shoulder by a Taliban fighter, global outrage about the extremely aggressive, oppressive, and patriarchal motives that lay behind this act followed. In order to gain a better understanding of the interrelation between the success of Malala's image and the more dubious infrastructural and aesthetic aspects of these capitalist new media, and subsequently to form an opinion about the possibilities and pitfalls of feminist online activism, it is useful to look back at some early feminist ideas concerning the rise of computers and the intemet. The rapid dissemination of Malala's image and the ways in which this image is interwoven with the problematic structures and ideologies of contemporary sexist and racist global capitalism shows people that new media represent an extraordinary paradoxical vehicle for feminist activists.
