ABSTRACT

The degree of originality, creativeness or inventiveness displayed by an individual is a matter of personal performance; it cannot necessarily be rewarded by post grading though it may well call for recognition by other means. What can be analysed and graded, however, is the scope that different types of work afford for the exercise of this quality. A cashier, for example, who is expected to apply a strict system, could in fact be in actual trouble with the auditors for introducing a new system of accounting; whereas an "ideas man", whether in research, or advertising, or journalism is expected to use Creative Thought continuously. Creative Thought is exercised in solving problems, the solution of which, though mainly comprising the use of standard methods or techniques, requires a moderate degree of variation or adaptation in applying them. Creative Thought is required in translating policy decisions into work programmes where problems are diverse and there is no accepted practice.