ABSTRACT
This introduction presents an overview of the key concepts covered in the subsequent chapters of this book. The book discusses the Five-Level qualitative data analysis (QDA) principles. It focuses on Levels 1 and 2, which are concerned with the strategies. The book also focuses on Levels 3, 4, and 5—the mechanics of translating between analytic strategies and software tactics. It then provides an overview of the different MAXQDA product options: Base, Standard, Plus, Analytics Pro, and MAXApp. The book then deals with the technical issues of working in teams—integrating team members' work. It also illustrates the mechanics of translation in a practical manner in terms of real-world research tasks. The book is an orientation to the case illustrations and how to access the accompanying video demonstrations on the companion website and provides two sets of case illustrations: full-cases and mini-cases.
