chapter  2
Visual Semiosis in Critical Remix Video
Decoding Echoes of the Past
ByOwen Gallagher
Pages 44

Pragmatics is concerned with the relation of signs to their interpreters. The complete comprehension of the intended meaning of a remix video requires prior familiarity with the source material used. A remix video not only refers to the original video from which it samples, but does so directly by reproducing the actual clip in the remix. Film and video also have different properties, depending on the context in which they are viewed. In terms of perception, cognition, recognition, recall, and affect, it is quite clear that there are fundamental differences between watching a video for the first time and watching a remix video that contains a sample from the original video. In the case of remix video, assuming the viewer has seen the source material in its original context, recognition occurs because the same moving image is being represented in the remix in the form of a sampled clip.