ABSTRACT
This chapter deals with the issue of indifference to Russian legacy and mental traditions of profit-oriented strategies applied for area development. For solving this issue, a concept of philosophy of developing an ancient town on the basis of the value system, which comprises Russian historical and mental potential, is offered. This philosophy shall allow creating a moral capital of the ancient town and using it for increasing the town economy efficiency, improving the life quality of its citizens, and increasing the spiritual and moral potential and cultural look of the Russian society. Suzdal, an ancient town in the Vladimir region, was chosen as an object of the research. By right of history and Divine fate, it is the spiritual center of Orthodox culture, but this status is informal. Because of the socially irresponsible socioeconomic policy, the town lost its historical heritage and Orthodox values.
