ABSTRACT
The socially responsible capitalism (SRC) is a viable and pertinent alternative to the contemporary economy. The capitalism contributes to solving contemporary social issues, linked to the employment crisis or to the degradation of societal, national and global performance. This chapter presents a synthesis of the thought of several great economists, whose theories implicitly point toward SRC without naming it; William Petty, Bernacer, Keynes, Schumpeter, Perroux and Allais. Socially and sustainably responsible capitalism rests on the preeminent complementarity of those two factors, on the fact that they may be substituted for each other as highlighted in SEAM and not on their incompatibility. Social responsibility is incumbent upon the Schumpeterian entrepreneur and those espousing all other forms of governance with the essential finality of stopping the exclusive primacy given to financial domain. Ricardo in the nineteenth century considered the benefits that the borrower could get from the rational use of the entrusted capital.
