ABSTRACT
One of the richest new sources of big data derive from retail transactions and are routinely harvested by a wide range of business-to-customer organizations. In some instances, they are compiled into databases by value added resellers for subsequent use in tactical and strategic geo-marketing applications. In almost all cases, the provenance of such data is largely unknown, yet they nevertheless provide increasingly important underpinnings to the ways in which business decisions are taken. This chapter discusses the experience of the UK Consumer Data Research Centre in adapting the use of such data to applications of wider concern, in health, energy efficiency and activity pattern analysis.
