ABSTRACT
Research and development and marketing departments often work hand in hand to adapt an existing product or produce a new one, as well as to adapt an existing promotional program or create a new one. The best argument in favor of putting perception effects into the differentiation component of the marketing strategy comes from brand’s slogans. Marketing plans vary in length, content, and format depending on the ones doing them, the depth of the qualitative and/or quantitative research, the intended audience, and the budget allocated for their completion. The marketers who understand how the marketing concepts correlate with project management theory are most likely to build mutually beneficial relationships with project managers. Normal marketing plans necessarily include a section on decisions the company must make to grow the business, but for the sake of a feasibility analysis, this is out of focus.
