ABSTRACT
Stakeholders are individuals and organizations that can affect or are affected by the achievement of the organization's objectives. Some external stakeholders are direct beneficiaries of public and non-profit organizations; they can be understood as "customers". They are citizens and community members who are "partners" in co-producing and co-creating a public good. It is important for public and non-profit organizations inclusively to engage diverse groups of external stakeholders. The Valuing, Enabling, and Managing (VEM) Diversity model provides a framework for inclusive multicultural engagement. When engaging multicultural communities, it is important to value the contributions of the community by understanding the community's historical background, cultural practices, and cultural orientations. Effective multicultural engagement requires that people reach out to broader and more diverse communities. Promising outreach strategies for multicultural communities include: to develop personal connections with community members, leaders, and organizations; to create safe space for multicultural members to engage; and to prepare for multilingual needs.
