ABSTRACT
The strategies that defend through increasing strength include Musk Ox, Gorilla, Horizontal Integration, Mergers and Acquisitions for Economies of Scale, Brand Reputation and Keeping up with the Joneses. Scorched Earth is a strategy based on denying opportunities to competitors. In short, Scorched Earth involves identifying any critically important resource that competitors will need and denying it to them. Be careful about trying Scorched Earth on products heading towards their end of life, since the counter to it is to develop new products, and competitors may already have an alternative under development. The Long Tail is a strategy that is the direct opposite of the First Mover strategy. More proactive Long Tail players may actually look for opportunities to buy into declining markets so that they can exploit the dynamics of the endgame. In many ways, Easy Entry is a counterpart to the Lock In strategy.
