ABSTRACT
On the basis of studies of internet habits that apparently 'displace' normal social functions social theorists of the internet have, to date, mostly argued that we should conceive the social possibilities of internet use as a paradox in which a celebration of new connective possibilities co-exists with alienation. Experience has been thought to inhabit the distance between knowing a thing and the thing itself. A human experience is a moment of contact between subject and object. But this is a thin description. The experience is always something more than merely this contact itself. Powers come into being where they did not exist before owing not to the will of a subject but to epistemic configurations and techniques. Social drama was moving onto screens, and was thus destined for a very different kind of consumption and production than what was the norm in everyday social life prior to that.
