ABSTRACT
LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.
TABLE OF CONTENTS
unit 1|57 pages
Immigration and the Emergence of Hispanic Periodicals in the U.S.
chapter 3|25 pages
Extra! Extra! Bold, Vibrant, and Punchy
unit 2|58 pages
Hispanic and LatinX Artists in Media
unit 3|61 pages
The LatinX Impact on Electronic and Digital Media
chapter 7|25 pages
From Grassroots to Big Business
chapter 8|18 pages
From Radio Stations to Television Networks
chapter 9|16 pages
Connecting with “Mi Gente”
unit 4|49 pages
Reaching Hispanic/ LatinX Audiences
chapter 11|22 pages
Tapping into Hispanic/ LatinX Buying Power
unit 5|39 pages
Management, Diversity, and Language