ABSTRACT

LatinX Voices is the first undergraduate textbook that includes an overview of Hispanic/LatinX Media in the U.S. and gives readers an understanding of how media in the United States has transformed around this audience. Based on the authors’ professional and research experience, and teaching broadcast media courses in the classroom, this text covers the evolving industry and offers perspective on topics related to Latin-American areas of interest. With professional testimonials from those who have left their mark in print, radio, television, film and new media, this collection of chapters brings together expert voices in Hispanic/LatinX media from across the U.S., and explains the impact of this population on the media industry today.

unit 1|57 pages

Immigration and the Emergence of Hispanic Periodicals in the U.S.

chapter 1|14 pages

Waves of Migration

A Brief History of the Hispanic/ LatinX Presence in the U.S.

chapter 2|16 pages

Paving the Way

Hispanic Newspapers in the U.S. before World War II

chapter 3|25 pages

Extra! Extra! Bold, Vibrant, and Punchy

Hispanic Newspapers in the U.S. Since World War II, From Print to the Digital Age

unit 2|58 pages

Hispanic and LatinX Artists in Media

chapter 4|23 pages

Hollywood’s Bronze Screen

Hispanics and Latinos in U.S. Films

chapter 5|19 pages

El Ritmo Latino

Hispanic/LatinX Music Influences in the U.S.

chapter 6|14 pages

Hispanic/LatinX Art in the U.S.

Past and Present

unit 3|61 pages

The LatinX Impact on Electronic and Digital Media

chapter 7|25 pages

From Grassroots to Big Business

The Emergence and Development of Hispanic/LatinX Radio in the U.S.

chapter 8|18 pages

From Radio Stations to Television Networks

The Evolution of Spanish-Language Broadcasting in the U.S.

chapter 9|16 pages

Connecting with “Mi Gente”

Hispanic/LatinX Influencers, Entrepreneurs, and Consumers Online

unit 4|49 pages

Reaching Hispanic/ LatinX Audiences

chapter 10|12 pages

The Hispanic/LatinX Audience

Mobile, Social, and Traditional Media Use

chapter 11|22 pages

Tapping into Hispanic/ LatinX Buying Power

An Overview of Hispanic Marketing and Advertising in the U.S.

chapter 12|13 pages

Don’t Forget the Brasileiros

Reaching the Brazilian Audience

unit 5|39 pages

Management, Diversity, and Language

chapter 13|15 pages

Behind the Scenes

Decision-makers in the Growing Hispanic/LatinX Media Market

chapter 14|11 pages

Representations of “La Raza”

Stereotypes, Gender Issues, and the Impact of Images in Media

chapter 15|11 pages

Linguistic Diversity in Hispanic/LatinX Media

Leveraging Your Skills