ABSTRACT
Chapter 5 introduced scientific realism, showed how it explained (indeed, discussed how it seemed to be the only philosophy that could explain) the success of science, contrasted scientific realism with logical empiricism, and discussed issues related to quantum mechanics and realism. This chapter extends our discussion of scientific realism and argues that it merits marketing's consideration as a foundation for research. Specifically, this chapter begins by articulating the fundamental tenets of scientific realism and their implications for research. It then explores versions of "critical realism," before developing a realist theory of empirical testing.
