ABSTRACT
The legislative impact of the alliance between the president and citizens has been debated since Andrew Jackson claimed the public as a presidential ally in his struggles with Congress. The most widely read book on the working relationship between the president and the public is Samuel Kernell's Going Public. 1 Kernen describes going public as a strategy for promoting presidential popularity and policy through public appeals. This chapter suggests that several distinct presidential strategies for using public support have an impact on legislation and the presidency directly or indirectly.
