ABSTRACT
Everyone eats, so therefore everyone is an expert on food! Consumers today demand a lot from the food they eat; they desire a food supply that is safe and affordable, furnishes nourishment to sustain lite and health, and provides satisfaction and pleasure when eaten. Just as consumers' expectations of the food they eat have changed, so too have their habits concerning where they buy their food, how much and what kinds of food they consume, and when they shop for that food.
