ABSTRACT
This chapter describes and discusses the importance of the sixth influencing factor of journalism: the perception of journalism. Perception refers to when an audience receives, perceives and perhaps reacts to the work of journalists. This process is something that has been of interest to both researchers and practitioners for a long time, and the importance of perceptions has been modeled in many ways over the 20th and 21st centuries. This chapter describes some of the most influential models and presents a new model that takes some of the shortcomings of past models into account.
