ABSTRACT
Introduction Advanced technological developments and inundation of conflicting information throughout the media about diet and health, have led to consumer interest in high quality foods (Caswell and Mojduszka 1996). One important way consumers obtain information about food is through food labeling-such as country of origin, nutrition facts or ingredients (Borra 2006), and whether or not the product is genetically modified (Caswell 2000a). However, there are multiple terms indicating whether a product is genetically modified (GM), a genetically modified organism (GMO), or genetically engineered (GE). Previous research has referred more commonly to the food label as containing ‘GM’ or ‘non-GM’ as a way to inform consumers about these products. The first term reference was GE, but the United States Food and Drug Administration (US FDA) has not established a strict policy regarding this labeling procedure (FDA 2015). As a result, companies may utilize any of the terms. According to the FDA (2015), GE is the most accurate term, with GM and GE being used interchangeably.
