ABSTRACT
Clarity is key therefore it is important to first define the above terms. An interview – where the focus is the individual – is more akin to a conversation that is usually angled around a specific aspect. Whereas a profile piece is like a mini-biography, reflecting on a specific of the individual’s life – a journey culminating in how they arrived at their current destination. Whatever the format, to be successful the writer must develop first class interview skills and take a forensic approach to research.
