ABSTRACT

Being able to identify the most suitable way to develop your idea into an article that fits both the tone and style of your target market is a necessary skill. While a magazine’s editorial pillars may be similar or even identical to its rival, each publication will take a different approach. Knowing how to spot such differentials between newspapers or magazines will further hone the writer’s skillset.

This chapter explores potential feature opportunities and suggested treatments, while also examining the demands of different publishing platforms.