chapter  2
10 Pages

The managed approach to change

The management view of the change process
ByDavid Bentley

Frederick Winslow Taylor's obsession matured into the opportunity to change business thinking. Taylor's approach followed the established scientific principle of reducing activities to their component tasks. Taylor's focus in scientific management on observation, data analysis and the introduction of new working methods set the framework of change management for the future. As a quick search of the internet will demonstrate, Kurt Lewin's model has spawned numerous mainstream theories on change management. Contemporary thinking on managing change also sees resistance to change in terms of a failure in communication, either in the effectiveness of the message or some form of misinterpretation of that message by those being asked to change. As with the process of change management, leadership is something that is done to those who are required to change. Effective change management requires strong leadership from the top of the organisation.