ABSTRACT
A popular song, a TV commercial, a comic strip, a detective novel, a Western movie were seen as more or less successful tokens of a given model or type. According to the modern aesthetics, the principal features of the mass-media products were repetition, iteration, obedience to a preestablished schema, and redundancy. The author would like to consider the case of an historical period for which iteration and repetition seem to dominate the whole world of artistic creativity, and in which it is difficult to distinguish between the repetition of the media and the repetition of the so-called major arts. Repetition is classified as three types: retake; remake; and series. The retake is dependent on a commercial decision. The remake consists in telling again a previous successful story. The series works upon a fixed situation and a restricted number of fixed pivotal characters, around whom the secondary and changing ones turn.
