ABSTRACT
Western philosophical aesthetics during the twentieth century, particularly in its Anglo-American version, was dominated by the discussion of fine arts. This almost exclusive focus on fine arts gave rise to attempts at expanding the domain of aesthetics, starting with nature aesthetics, followed by environmental aesthetics and the aesthetics of popular arts. Although everyday aesthetics poses various challenges to the existing aesthetics discourse, they share many features in common. Everyday aesthetics explores those aesthetic aspects of daily life that are beyond capture by the aesthetic attitude theory or art-oriented aesthetics. One such possibility is the ordinary and familiar experienced in its very ordinariness and familiarity rather than its transformation into the extraordinary. Second, while the prevailing aesthetics discourse focuses on positive aesthetic qualities, everyday aesthetics includes within its purview what some call negative aesthetics. Third, traditional focus of aesthetics has been on experiences that require sophistication, education, and sharpened sensibility, as is typically the case with beauty, sublimity, and artistic excellence.
