ABSTRACT

This chapter examines the first phase of a four-phase event planning model, the event development phase. The event manager is a facilitator of event activities throughout all of the phases. In the development phase, this facilitation role includes a plethora of areas. We begin with an assignment on facilitating event development in a number of these areas including event legacy statements, a staff training program, event contracts, permits and liability insurance, as well as an excellent event communication system. This is followed by an overview of the generation of additional development phase elements, including policy development, establishing event volunteer programs and participation in social responsibility.