ABSTRACT
This chapter presents a case study on the city of Medellín, Colombia, which will serve as an example of the gentrification processes that occur in Latin American cities. The social actions of grassroots organizations in Medellín provide an alternative geography to the administrative methods by which the territory is structured. In the case of Medellín, micro-social scales as forms of urban life stand out as alternatives to Cartesian and official organizations. The chapter introduces the characteristics of Medellín as a neoliberal city. It begins with describing local and international capital recovery efforts of large-scale construction projects conducted under the authorization and joint financing of local government and private and public agencies. The chapter also describes the developments and scalar changes in the city's uneven geographic developments and ends with how the local culture is marketed through the internal and external promotion of the city in the form of city marketing, in an effort to generate urban income.
