ABSTRACT
This chapter examines how Korea responded to the global "discursive shift" from "civilization" to "development" after World War II, and how this affected Korea's perception of "development." It investigates in what discursive framework Korean society defined itself and perceived the West, in comparison with the Park Chung-Hee era. The chapter analyzes the texts of Rhee Syngman's presidential addresses, and those of popular magazines. It demonstrates the dominant discursive framework appearing in President Rhee's addresses, focusing on Korea's self-identity and the representation of the West. The chapter investigates the discursive framework of "munmyeong" that is reflected in the magazines and newspaper articles in the 1950s, in comparison with the discursive framework of "baljeon". It demonstrates that the interpretive framework of munmyeong discourse, rather than a development discourse, was prevalent in Rhee's presidential addresses. The chapter examines the status of developmental discourse and seonjinguk discourse reflected in the magazines and newspaper in the 1950s.
