ABSTRACT
This chapter provides relevant background for interpreting the remaining empirical chapters. Moreover, particular empirical facts have been identified and further selected according to their relevance to the idea of family, religion, market and corporation logics. This chapter is divided into two sections. First, a corporate overview is provided, including the historical development of the company, its strategy and structure, and the ways of managing its subsidiaries. In the second section, the influence of the corporate historical development on each subsidiary – namely JTHAI, JUSA, and JEU, and JTAIW – is discussed. The concluding section summarises the entire chapter. With the alliance partner, AmericaCo, JapanCo is characterised as a unique and atypical Japanese corporation, possibly causing complex cultural meanings in practices through varied constellations of logics.
