ABSTRACT

Arts and culture are seen by city dwellers as a normal part of life and seem to be taken for granted. Respondents feel that the Toronto is part of a worldwide competition to participate in the knowledge economy, and that attracts members of the creative sector to the city. Toronto's transformation over the decade using arts and culture, based upon an economic argument arrived at through studies and reports, was seen as a combination of social value and economic value. The outcomes of stakeholder investment in arts and culture had resulted in improvements that benefited not only the city but also its residents. The role of leadership and stakeholder partnerships pointed to the federal and provincial governments as well as the art community as being the key players that brought the private sector in as partners.