ABSTRACT

Now in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.

section I|81 pages

Paving the Way to Today’s Mass Media

chapter 1|28 pages

Introduction to the Mass Media Revolution

chapter 2|30 pages

Mass Media

A Brief Historical Narrative

section II|134 pages

The Evolution of Media Content and Platforms

chapter 4|36 pages

Print Media

chapter 5|30 pages

Music and Radio

chapter 6|31 pages

Film and Television

chapter 7|35 pages

New Media

section III|124 pages

Media Business Economics

chapter 8|30 pages

Advertising and Public Relations

chapter 9|34 pages

Media Industry

chapter 10|24 pages

Media Bias

chapter 11|34 pages

Mass Media Law and Ethics

section IV|122 pages

The Media Experience, Culture and You

chapter 12|20 pages

The Power of Photography in Mass Media

chapter 13|25 pages

Journalism in the Digital Millennium

chapter 14|25 pages

Media Impact on the Global Stage

chapter 15|28 pages

Stories of Diversity in American Media

chapter 16|22 pages

Working in Mass Media in the Digital Age