ABSTRACT
Most of us suspect that major companies and industries operate according to a strategy where obsolescence is built into their product cycle. While brands yearn for a long-lasting presence, and to own the market share, expected product obsolescence is another method of building anticipation for the next iteration of WOW, while allowing the current product to have a “natural” death. In the craftsman tradition, products lasted a long time, and came with lifetime warranties and lifetime support. Sometimes those warranties and support were honored for generations. And since for many consumers saving money is their number one concern, businesses must rethink their approach to revenue generation and methods of product manufacturing. Perhaps the practice of mindful existence, dedication to core principles, commitment to serving customers, and continuous crafting of meaningful products and services become the straw through which businesses may sip the elixir of immortality.
