ABSTRACT
This chapter shows how to stay motivated, fight busyness, seek happiness for creative director and his team, and how to build a strong creative culture. Provide guidance and feedback, but the best creative leaders help point their team toward a solution instead of dictating it. The short notice, fast turnaround banner ad project may not be very much fun, but if the team understands that it's a favor for one of the agency's longest tenured and high-profile clients, then they'll be much more likely to give the project the effort it deserves. The team will have presented work that the client loved at the in-person meeting, only to hear back a week later that they now hate it. The single biggest differentiator a creative team can have versus its competition is the talent level of their people. They think if they can just win that Cannes Gold Lion award, they'd be happy.
