chapter  14
24 Pages

Crowdsourcing for Events

BySeungwon “Shawn” Lee, Dessislava Boshnakova, Joe Goldblatt

New technologies provide opportunities for members of the audience to share comments, then express an opinion to take an active part in the decision-making process. The contributing editor of Wired Magazine, Jeff Howe, along with Mark Robinson coined the term “crowdsourcing” in June 2006. Instagram is the place where smartphone users publish their pictures. The process of crowdsourcing is easy and convenient because of the huge penetration of Internet. Try to become part of a crowdsourcing effort in which business professionals are interested. Visit the platform we discussed and take part in a task. Barack Obama has been called Advertising Age’s marketer of the year for 2008.