chapter  3
25 Pages

Meeting and Event Search Engine Optimization

BySeungwon “Shawn” Lee, Dessislava Boshnakova, Joe Goldblatt

The higher a website ranks in the results of a search, the greater the chance that users will visit the site. It is common practice for Internet users not to click past the first few pages of search results, therefore high rank in search engine results pages is essential for obtaining traffic for a site. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using the currently declared black-hat search engine optimization techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Think about that need, what words they will use to find a solution, focus on those words and explain in the body text why business professionals' event is the best solution for their problem. To get a good idea of what the best keywords for professionals' event are, they can try some of the available webmaster tools.