ABSTRACT
This chapter examines the portfolio models created by a bearings manufacturer, a software producer, a rail transport company, a medical equipment manufacturer, a food packaging company, a satellite operator, and a clothing manufacturer. Product and competitive advantage was the next factor considered when adding projects to the portfolio. If the product uniqueness and benefit for customers were low, the project would be awarded a score of zero and would be removed from the portfolio. The product development industry is one of the most challenging topics to write about and more importantly generalize. The protection of intellectual property in the age when a successful product can be broken apart and reverse-engineered and manufactured in a completely different part of the world is also an important issue. The analysis of the company's operations showed that one of the main reasons for the poor performance of the company was the large number of products produced by the organization.
