ABSTRACT
The worldwide telecommunications industry revenue is expected to reach 2.1 trillion dollar in 2015 according to the market research firm Insight Research Corp. This chapter examines four different telecommunications organizations. The first one is a dominant player in a local market that is facing new aggressive competition as well as continuing deregulation of the mobile phone marketplace. The second company is a proverbial underdog player with full of hopes and aspirations that could be marred by network quality issues. The third example is an organization that is leading by innovation in a fiercely competitive market that is trying to keep its leadership position. And finally, the fourth case study describes a mobile provider that has experienced recent financial issues, operating in a fairly small market with very aggressive deregulation laws. The country's telecommunications market has also undergone some serious changes in the few years prior to holding the portfolio management workshop with the company's executives.
