ABSTRACT
Everybody gets so much information all day long that they lose their common sense. Gertrude Stein
Strategy analysis is perhaps the fastest-growing area of business analysis. It provides the context and the link between projects and the business. Although most of the business analyst’s work tends to reside within the project boundaries, there are parts of the job that take place before and after the project. This section deals with most of the pre-project activities, such as feasibility studies and industry benchmarking. It is often the most difficult part of the business analyst’s job because it can be highly political, complex, and unchartered. The pre-project activities tend to give the analyst the most organizational visibility through dealings with the upper levels of the organization. If the business analyst is successful in this area, it can be a great career enhancer; if unsuccessful, it will be noticed.
