ABSTRACT
Innovation and business strategy are core tenets of the Orlando Magic. e team is one of the ‚rsts in the National Basketball Association (NBA) to build an enterprise data warehouse and establish a department dedicated to analytics. Leaders at the Orlando Magic continually strive to innovate, improve business performance, and deliver legendary moments and experiences to fans. As the sports ticketing marketplace evolves from growing disruption and technological advancements, the Orlando Magic works to develop innovative solutions that allow fans more options and €exibility.
