ABSTRACT
Google, Inc., has altered the consumer perception between the primary market and secondary market for ticket sales. Access to wider ticket distribution channels is set in two distinct periods of timebefore and after search engine optimization (SEO). Prior to SEO, a franchise’s tickets were distributed to customers through direct contact sales or minimally through mid-level, family-run reselling businesses with a set book for clients. A key component was street-level, night-of-event sales near the venue, where brokers would haggle with foot-tra·c prospects for last-minute returns on their investment. at model was dominant until Google’s birth in 2000; this old model has now been rendered a marginal player in the high-stakes, data-focused ticket resale world of today.
