ABSTRACT
SCAMPER is a tool that helps people generate ideas for new products and services by encouraging them to think about how you could improve existing ones by using each of the seven words that SCAMPER stands for, and applying it to the new product or service in order to generate additional new ideas. SCAMPER is a mnemonic that stands for:
Substitute
Combine
Adapt
Modify
Put to another use
Eliminate
Reverse
