ABSTRACT
Based on the socioeconomic dynamics at play across the international stage, individual and cultural perspectives are strong influences contributing to the value and impact we place on what might be categorized as an innovative offering. In reality, unless an innovation offers recognizable value or positive change in our environment, a product, or a process, the populace is less likely to accept that process, product, or new offering. This individual assessment or decision is not only key to the rate of diffusion but also to the acceptance of an innovation opportunity at the personal level. Although the fundamental nature and dynamics of innovation continue to change and provide mixed results across the globe, the introduction of information technology (IT) enablers and forward thinking on structured process reformation (taking what someone does well and doing it better) have provided Dubai with some incredible opportunities that have clearly placed the country at the tip of the innovation spear.
