ABSTRACT
This chapter provides a case study that challenges the preconceptions around the value of social media and other societal norms of how we share and use what is currently known by the complex collection of individual contributors within a corporation. It discusses how these individual contributions can be harnessed to establish a collective corporate memory by outlining the key elements of an effective learning organization are. It seems intuitive that an organization would find it valuable to be an effective learning organization (ELO), but it would seem, that unless they can rally that desire around a specific problem, they will not achieve ELO performance. Key executives and key staff visited companies outside the pharmaceutical industry. They also conferred with a leading consulting firm that runs their business through effective knowledge management. Dynamic learning agendas are developed when leaders and staff actively seek content from the knowledge management system (KMS).
