ABSTRACT
Chapter 1 outlined the requirement for organizations to ensure that the dual imperatives of value creation and value preservation are adequately addressed within corporate strategy and the business model. It addressed how an organization needs to consider its value creation and value preservation obligations in terms of offense and defense, and how these two imperatives are best addressed in an integrated manner rather than in isolation, in order to ensure that a healthy balance is achieved between offense and defense. The concept of the value preservation imperative was identified as an organization’s obligation to its stakeholders to defend the stakeholder value and to ensure that appropriate measures are taken to help defend against the value reduction and destruction. Addressing the value preservation imperative involves ensuring that the organization has adequate and robust corporate defense measures put in place at strategic, tactical, and operational levels.
